Niche Parisian house Maison Francis Kurkdjian have partnered with Russian department store GUM to release a fragrance called Ciel de Gum inspired by the hot-spot of shopping in Moscow.
The atmosphere there was special during the Soviet period, at once grand and impoverished. It was as if the whole department store had been turned to some extent into a window-display for the political regime, which had kept it...
Today, its architecture remains, and especially its skylight referenced to in the name of the perfume and on the outer packaging.
The fragrance launched on October 17 there with a perfumed fountain set up in the middle of the store bringing a touch of Versailles and tsarist splendors combined; Francis Kurkdjian has been the fragrance MC for Versailles festivities, as well as Le Grand Palais, over several years.
"An exclusive creation in celebration of the 120 anniversary of GUM, the mythical luxury department store on Moscow's Red Square."
The house compare the floriental eau de parfum to a flattering and elegant evening dress. Notes are a delicate amber accord, pink peppercorn, white jasmine and a vanilla infusion.
Only available at GUM in Moscow and at Maison Francis Kurkdjian boutique on 5 rue d'Alger, 75001 Paris.
Via Facebook: Cosmo.ru