Jil Sander will launch a new perfume for women called Evergreen. This is a flanker to Eve and Everose. The tag line for the fragrance is "The Essence of Bliss". The ad campaign shot by Greg Kadel will continue to feature German actress Karoline Herfurth best-known for her short yet iconic role in the movie Perfume, The Story of a Murderer. In this new advert, she is lying in a meadow and twisting a blade of grass in her fingers while a smile is floating on her lips...
"Eve, the essence of woman, captured by Jil Sander. Everose, the essence of romance, celebrated by Jil Sander.
Now, Jil Sander presents a new vision of femininity. It is an image of pure, radiant sensuality... a woman caught in the very moment when – naturally, harmoniously, blissfully – her beauty blossoms."
"A garden reborn on the first day of spring. Nature stirring with new life, an awakening of the senses."
The composition is signed by perfumers Olivier Polge and Céline Barrel of IFF.