A 1934 Art Deco advert for Soir de Paris by Bourjois
Rochester is still associated with perfumery today through the fragrance Highland Lilac of Rochester and the lilac festival. Once upon a time, it was the home to a factory which produced Evening in Paris / Soir de Paris by Bourjois as well as a few other perfume businesses...
There was heyday in the 19th century even before Bourjois implanted their operations locally. The author speculates that it might be due to the abundance of flowers in the region.
"C.B. Woodworth Sons Co., a one-time power in the perfume industry, grew from a company founded in Rochester in 1855.