Eau d'Italie Graine de Joie (2014) {New Perfume}


Love in Italy 


Italian niche perfume Eau d'Italie have introduced a new unisex perfume called Graine de Joie, which is inspired by the ever fruitful theme of love. 

"We like to think the golden thread through Italy's history has always been Love. Love of beauty, love of art, love for love's sake."...

"Graine de Joie is a tribute to Love, a vibrant and luminous Eau de Parfum that evokes the irresistible feeling of light-headedness of when you fall in love. A bright and joyful fragrance with notes of red berries, pomegranate, pralines, and musk."

The brand are tackling the fruity-floral genre which is normally considered an easy fragrance form, the most commercial one. Coming to it after having gained your niche credentials means that this is a fruity-floral with a sense of distanciation. 
Perfumer Daphné Bugey (KenzoAmour (with Olivier Cresp); Desigual Sex...) of Firmenich signs the composition. The eau de parfum opens on top notes of pomegranate, redcurrant and red fruits seguing into a heart of freesia, flowers and praline, finally being anchored by cedarwood and musk. 
Price: 125€ for 100 ml. 

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