The Singer Sees White Feathers as Symbols of New Beginnings, Truth and Lightness
Singer & entrepreneur Jessica Simpson is preparing to introduce a new perfume for women called Jessica Simpson, The Signature fragrance as it goes by its subtitile in the advertizing campaign...
WWD reports that Simpson was particularly hands-on during the development of the scent as her mother and manager Tina had to take care of ailing husband. Another reason for why there is more of Jessica Simpson in this jus than in her previous perfumes is that it bears her name and only her name. No more Fancy ____insert here as in Fancy Love and Fancy Nights. The pop singer felt renewed responsibility towards her product since it feels like it represents her more. She said,
“When it’s just my name, my heart is definitely in it,” said Simpson. “There were things about this fragrance that took me to a different place. It was exciting. It’s more sophisticated. It’s a little mature.”
Signature, the short name they like to use for it, is a floral gourmand fragrance composed by perfumer Marypierre Julien of Givaudan. Since the very start of Simpson's implication in fragrance development she's had a yen for gourmands, even coming up in the early days with the creative idea of making edible fragrances and beauty products in 2004 with her line called Dessert Beauty. One of the scents was called Taste.
In August 2014, the new eau de parfum will feature notes of "citrus, clementine, nectarine, pomegranate and apricot in the opening notes; frangipani, night-blooming jasmine, orange flower and tiger lily in the middle notes, and white chocolate vanilla bean, sandalwood, tonka bean and driftwood in the base notes. It is priced at $65 for a 3.4-oz. edp spray, $49 for a 1.7-oz. edp spray, $35 for a 1-oz. edp spray, and $18 for a 0.2-oz. roller ball."
Being a mother also held a deep influence upon her fragrance development process as she anticipates what her children will remember her by in the distant future, explaining that it's
“a mixture of everything that I grew up loving. I am one of those people that part of who I am is doing a lot of reminiscing. It’s also definitely looking forward, so it’s kind of combining those two different elements and where I’m at right now [and where I was]. If [the children] reminisce about certain moments of their lives, I want them to one day be able to reminisce about me and be like, that’s what Mom smelled like.”