Parlux has announced that they have signed a deal with Jessica Simpson to launch her new signature perfume line. This is the second time that Simpson ventures into the world of cosmetics.....
In 2004 she introduced a line called Dessert Beauty
that includes edible scented makeup, perfume, and bath and body products. She joins the ranks of many celebrities releasing perfumes in the aftermath of Jennifer Lopez success as a fragrance developer and in particular of Maria Sharapova
and Paris Hilton
who are also signed up with Parlux Fragrances.
The line is expected to hit the shelves in the summer of 2008.
(via China Daily)