Benefit Cosmetics are launching a new perfume & beauty product this coming 2014 fall called Just Confess You're Obsessed...
It joind the Bathina line and its fragrance predecessor, Soft to Touch...Hard to Get, silky & seductive body oil mist (2013).
The formulation is now that of a Hydrating Scented Mist, a category of fragrancing which is already traditionally popular if you think of brands like Victoria's Secret or Bath & Body Works, but also benefitting from a renewed interest as more and more cosmetics labels are attracted to the concept.
With Benefit however, the concept gets bottled inside a vintage, retro, metallic and pink flacon evoking a vanity table more than a pharmacy as it borrows a lot from the look of a nail polish bottle.
It launches in September 2014.
Via Fashion Monitor