Italian fashion brand Salvatore Ferragamo will launch a new feminine fragrance from February 2015 called Emozione (Emotion)...
The upcoming composition by perfumer Alberto Morillas reportedly seeks to woo the more mature counterparts to the wearers of Signorina. They are hoping to match the latter marketing success.
Model Malgosia Bela who will front the advertising campaign expressed her feelings about the fragrance saying,
It's about laughter and tears and everything that is important in life. When I look at the [campaign] picture I see it, I see that I am touched; I see it in my expression....I don't know why, but there is something more emotional about black and white.
Perfumer Alberto Morillas - who is well-known for his services to the fragrance industry and his capacity to translate brand universes into highly qualitative perfumes - explained that it made sense that the Ferragamo story start on a note of Florentine iris, an ingredient reputed for its fineness and luxury feel.
He not too long ago created an iris opus for niche brand Penhaligon's as you can read about in this Q & A with TSS. The nose is known for a few characteristic traits like his work on white musk, and more recently, iris.
Emozione eau de parfum features notes of iris, white peach and bergamot leading to a heart of peony, heliotrope and Bulgarian rose with deeper notes of patchouli, white musk and a suede accord.
Gentile Ferragamo did not lose her sense of practicality when she further expounded on what kind of emotion she meant to convey with the new fragrance,
I think [Emozione] really reflects that brief moment for us women when we've gotten ready, we have our plans to do something or meet someone and so forth, and there's that fleeting moment of emotion,
Prices: 59 euros, 83 euros and 109 euros respectively for 30-ml., 50-ml. and 92-ml. bottles -- about $64, $76 and $140 at current exchange.