Chanel have released the first behind-the-scenes pictures of their new 2014 advertising campaign for fragrance No.5 now featuring super model Gisele Bündchen as a chic surfer at one stage in the story line...
The pictures were shot by photographer Hugh Stewart.
The new advert is more dynamic and sporty than previous ones which played more exclusively with the codes of glamour and seduction. Here, you're invited to think that the N.5 might not be out of place in the life of an athlete who's also aware of style. It reverses the approach Mademoiselle Chanel took herself which was to look at functional, pared down sports or fishermen clothing and turn them into fashion statements.
Beauty fiends can find the makeup credits below, if you wish to replicate the sporty glow of Gisele wearing a neoprene wetsuit specially designed by Karl Lagerfeld.
Makeup credits :
Foundation : LE BLANC DE CHANEL, PERFECTION LUMIÈRE VELVET 30 BEIGE, LES BEIGES 30 - Blush : LE BLUSH CRÈME DE CHANEL 63 RÉVÉLATION - Eyeshadow : LES 4 OMBRES 214 TISSÉ MADEMOISELLE - Pencil :STYLO YEUX WATERPROOF 20 ESPRESSO, LE CRAYON KHÔL 69 CLAIR - Eyebrown :CRAYON SOURCILS 20 BLOND CENDRÉ - Mascara : LE VOLUME 10 NOIR - Lips : ROUGE COCO 05 MADEMOISELLE - Nails : LE VERNIS 167 BALLERINA.
And here is the first teaser for the new TV commercial where you can discover all the different states in which Gisele appears from surf champ to podium champ,