American fashion label Juicy Couture have introduced a seemingly new perfume flanker to Viva La Juicy called Viva La Juicy So Intense Pure Parfum...
Welcome to the la la land of faux flankers.
Despite its name, the real concentration for the fragrance is eau de parfum and only the bottle changes.
It's about sending suggestive signals to roll in luxury with 100 ml of extrait, but in reality those are semantic and visual cues meant to support and enhance the experience of your usual perfume.
Notes are, as always, Wild Berries, Mandarins, Honeysuckle, Gardenia, Jasmine, Amber, Caramel, Vanilla, Sandalwood, Praline. Only the bow changes.
It would have been helpful to say that this is a limited-edition collector edition out for the holidays instead of letting people imagine that the formulation had been re-worked.
Price: $100 instead of $72, for that new, amazing bow and the conceptual pleasure of gazing at a faux flanker.