Model Kendall Jenner of Kardashian and TV reality fame originally has been named the latest global face of beauty and fragrance company Estée Lauder...
Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way," said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. "She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world."
Courtesy photo of Estée Lauder
Kendall Jenner has an Instagram following of more than 15 million followers and although her account is fairly classic and subdued in tone it looks like any sign they can get from their idol is worth waiting for to her fans. Estée Lauder were impressed by the total count of her followers on not only Instagram, but also Facebook and Twitter amouting to 30 million fans in all, which makes her the #1 model on social media.
"It honestly feels like a dream to represent such an iconic beauty brand -- it is an incredible honor and quite humbling; I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder."
The young model is also featured in the December 2014 issue of American Vogue not long after her sister Kim Kardashian and brother-in-law Kanye West made the cover of the magazine for the first time.