Versace will launch a new feminine pendant to Eros (2013) called Eros pour Femme, which is fronted by model Lara Stone...
Donatella Versace has a vision,
"Eros is the God of love, but for the campaign for Eros Pour Femme, I wanted it to almost seem as if Eros himself was being seduced, such is the strength of the woman,"
Three perfumers, namely Alberto Morillas, Olivier Cresp and Nathalie Lorson, worked on the jus.
The eau de parfum opens on top notes of Sicilian lemon, Calabrian bergamot and pomegranate flowing into a heart of lemon flower, Sambac jasmine absolute, jasmine infusion and peony while the drydown features sandalwood, ambrox, musk and a cocktail of woodsy notes.
The ad campaign is shot by Mert Alas and Marcus Piggott. Lara Stone, playing with Brian Shimansky, the male face of the previous Eros campaign, is portrayed as a goddess of love in a Greek tunique and golden accessories, including her perfume.
Eros pour Femme launches from December 2014.