The fashion house of Azzaro have launched a new perfume for women called Azzaro pour Elle, which is meant to be the feminine counterpart to the enduring masculine classic from the 70s Azzaro pour Homme(1978)...
Initially meant to target the Brazilian market according to Beautistas, it seems that the marketing plan has been revised to include Europe as the fragrance is already available in Europe and Belgium in particular via the Ici Paris XL chain of perfumeries.
The eau de parfum is labeled as a woody and ambery floral. It opens on top notes of rose essence and royal lily followed by a heart featuring rosé champagne and green cardamom. The base rests on Cashmere wood and Olibanum incense.
It is meant to simply enhance the sensuality of a woman.
The advertzing campaign is fronted by Brazilian model Ana Beatriz Barros and actor Ian Somerhalder, the face of Azzaro pour Homme.
SMRP: 35,95€; 49,70€; 58,40€ for 30 ml, 50 ml and 75 ml respectively.