Dior will introduce a new flanker to j'Adore (1999) on March 15, 2016 called j'Adore Eau Lumière eau de toilette, a twist on the original eau de toilette concentration from 2007, which in 2011 got a shot of Tunisian orange blossom...
As the house's iconic fragrance j'Adore gets tended to amorously year after year. This time around, in-house perfumer François Demachy saw renewed possibilities for the edt saying,
"J'adore Eau de Toilette has an extraordinary temperament. There is something attractive and sparkling about it. It is an immediate explosion, a direct road to pleasure."
So the idea for Dior was, "to accentuate the luminous character of J'adore eau Lumiere eau de Toilette, highlighting its contrasts, fine-tuning its facets, and renewing its freshness while staying true to its floral signature. A desire to fill it with even more light, joy and zest for life."
Metaphors about light abound around this new, fresh formulation which is even said to "shine". The blend features notes of Essence of Blood Orange, Magnolia, Vanilla, Lemon, Damascus Rose, Neroli from Vallauris, "chosen above all others for its unique accents."
Actress Charlize Theron is the face of the perfume appearing in a teaser-visual offered in black-and-white, dressed in a sparkling gown.