Fashion designer Kenneth Cole is launching a new men's perfume dubbed Mankind Hero, which is dedicated to ordinary, everyday heroes, those who day after day make the world better for others - or just one person..
The press release states,
"The campaign speaks to the importance of performing small acts of courage, kindness, and integrity - reminding us that everyone can be a hero to someone."
Kenneth Cole expounded on the sentiment saying,
"Heroes come in many forms - those who fight to make the world a better place and those who make just one life better with their presence. MANKIND Hero celebrates the bold individuals who make a difference in our lives every day."
The "first hero" is the father for a son, so the ad campaign reflects that approach by featuring model John Pearson and his son Cooper Pearson.
The juice itself is an oriental fougère with main accords of fresh mountain air and rich woods infused with black vanilla. The scent opens on top notes of Italian lemon and coriander seeds leading to heart of plum wood, lavender, clary sage, and vanilla infusion while the base rests on coumarin, amber woods, white moss, and musks.
It follows up on Mankind.
Available at Kenneth Cole stores, KennethCole.com, Macy's, Macys.com, and other fine retailers beginning March 2016 for $76 (3.4 floz).