Atelier Bloem 1614, Black Tulip, Half Moon, Iris, Niew Amsterdam & William Eaux de Parfum
Atelier Bloem is a new fragrance house set up by Matthew Malin and Andrew Goetz, co-founders of Malin + Goetz. It is a label dedicated to capturing the scents of the floating flower market in Amsterdam, the Bloemenmarkt...
The label is said to be about,
"A bespoke collection of fragrances inspired by the floral mosaic of Amsterdam's famed floating flower market - the Bloemenmarkt. Creatively distilled, and uniquely crafted, each Eau de Parfum is remarkably alluring with a modern twist."
The minimalist fragrance flacons house six new unisex scents called 1614, Black Tulip, Half Moon, Iris, Niew Amsterdam and William.
"This slightly floral fragrance blends the dewy freshness of sweet clover and citrus with an understated woodsy musk, giving the perfume a subtly sun-warmed scent."
Black Pepper, Bergamot, and Neroli from Tunisia
Sambac Jasmine, Sweet Clover, Rose Water, and Orange Blossom
Teakwood, Sandalwood, and Musk
"There is no flower more synonymous with the Netherlands than the tulip, and no tulip more intriguing than the illusive black variety. This scent captures the mysterious, unadulterated beauty of the flower, along with its enigmatic, yet passionate, nature."
Ivy, Freesia, and Bergamot
Atlas Tulip, Violet, and Water Jasmine
Vetiver, Amber, Skin Musk, and Blonde Woods
"This intoxicating mix of jasmine, bergamot, fresh greens, and musk offers a lush, seductive scent that's perfect for the moody and ethereal ambiance of a night half-lit by the moon."
Bergamot and Peach
White Jasmine, Honeysuckle Blossom, and Fresh Greens
Amber, Musks, and Amberwood
"With its vibrant color, soft petals, and subtly unique shapes, the iris has often been a muse for painters throughout history. This interpretation of the flower's scent is smooth and alluring, balancing a refined floral fragrance with a soft, woodsy aroma."
Cardamom, Rain Forest Orchid, and Violet Flower
Iris Petals, Star Jasmine, Pimento Blossom, and Rose from Grasse
Iris Wood, Vetiver, Tonka Bean, and Musk
"Inspired by tradition; fused with hyper-contemporary elegance, this regionally-inspired blend mixes the sweet, enlightening scent of geranium rose with the warm aromas of cedarwood, amber, and musk."
Magnolia, Ginger, Geranium Rose from South Africa, and Lotus
Centifolia Rose, Honeysuckle, and Cotton Peony
Oud, Atlas Cedarwood, Amber, and Skin Musk
"A complex, and refreshing Neroli scented parfum distilled from the blossom of the bitter orange tree, as well as the wood and leaves."
Neroli Petals, Nectarine, and Lavender
Orange Flower, Freesia, Sambac Jasmine, and Blond Wood
Amber, Vanilla, Musk, and Sandalwood
SRP: $195 for 100 ml.
The collection launches today in the UK exclusively at Liberty's. In the US, it is available at Barney's.
Sources: press releases; Atelier Bloem