The 5th Sense In The News: 4711 Eau de Cologne on the Wane?
An interesting article offering historical details about the career of the Mülhens 4711 cologne. Procter & Gamble have now decided to sell it off and to focus on celebrity perfumes instead. I hope the blue and gold bottles are not going to go away after more than 200 years and that this is not the beginning of the end! P & G say they are going to keep the production site in Cologne. Mülhens 4711 must be the most famous number for a perfume together with Chanel no 5.
4711 Eau de Cologne no longer smells right for US parent.
Source: Deutsche Welle (in English)
No! I don't want them to discontinue it!! One of my cheap and cheerful loves!
P&G say they are confident someone will be interested in acquiring the brand.
So unfair!!!
I just introduced the next generation to it- my 16 year old is an addict- thank G-d, Filene's Basement is swimming in it, marked down...
Chaya,
I think folks are optimistic about the continuation of 4711. Maybe it would sell better if it were less cheap:)
I have just purchased 4711 Colognette tissues in Australia. These are not the same as the tissues I have been using all my life - even the scent is different. I NEED the old familiar ones.