Singer and fashion brand owner Gwen Stefani is the latest celebrity to enter the Coty stable in its prestige division - like Jennifer Lopez and Sarah Jessica Parker - to collaborate on the creation of her signature scent.
The upcoming perfume will reflect Gwen Stefani's personality but also her fashion brand L.A.M.B.'s (an acronym for Love Angel Music Baby) image and is slated to debut in fall of 2007.
See why she wants to create that fragrance...
The singer told Associated Press "It's very prestigious as a designer to have a fragrance. It's a milestone with L.A.M.B., and I don't want L.A.M.B. to go away. The fragrance makes it feel real, like it'll be here for a little while.
The whole L.A.M.B. thing is pretty greedy. I'm making it all for me," she said. "The goal with this fragrance is that I'll wear it and have endless bottles of it."
Sources: Cosmetics International, Associated Press