"The advertising campaign featuring Brady, dubbed "Set Free," is slated to break this fall, and will include print and TV. TV spots — which feature the rock song "Slow Ride" by Foghat — will show Brady driving a vintage Mustang convertible in hot pursuit of his cowboy hat, which has been blown off by the wind. Alongside the convertible is a galloping thoroughbred racehorse." This ad campaign is set to run for 3 years.
The re-launch this fall of Stetson Original, a woody chypre fragrance, will be followed by Stetson Fresh, a fresh chypre, and later next year by Stetson Black, a spicy variation of the scent.
Update: More from the press release by Coty
2nd Update: The new Stetson Ad with Tom Brady