Tom Brady Is The New Face of Stetson {Fragrance News}

New England Patriots quarterback Tom Brady will be the new man on the Stetson ads for print magazines and TV. Coty Inc. is said to have chosen him "to broaden Stetson's positioning from Western to rugged masculinity."The football player who is also the winner of three Super Bowls joked "I roll around in the dirt for a living,"........

"The advertising campaign featuring Brady, dubbed "Set Free," is slated to break this fall, and will include print and TV. TV spots — which feature the rock song "Slow Ride" by Foghat — will show Brady driving a vintage Mustang convertible in hot pursuit of his cowboy hat, which has been blown off by the wind. Alongside the convertible is a galloping thoroughbred racehorse." This ad campaign is set to run for 3 years.

The re-launch this fall of Stetson Original, a woody chypre fragrance, will be followed by Stetson Fresh, a fresh chypre, and later next year by Stetson Black, a spicy variation of the scent.

Update: More from the press release by Coty 

2nd Update: The new Stetson Ad with Tom Brady 

(Sources: Women's Wear Daily, The Boston Channel)