This is a picture of Tom Brady in Rockmount Ranch Wear which can get us accustomed to the idea that Brady looks good in cowboy gear although he is most commonly associated with the New England Patriots. By the way, Rockmount shirts seem to be particularly sought after and are often used in the movie industry. Heath Ledger and Jake Gyllenhaal, for example, both wore Rockmount shirts in Brokeback Mountain (see their celebrity gallery).
Back to Brady. We announced previously that Tom Brady is the new man fronting the Stetson colognes ads (included in the post is a behind-the-scenes pic from the photo shoot). Here is more information about the re-launch of Stetson Original this fall which is currently scheduled for November 2007. No official picture from the advertising campaign yet, but more details can be found in the press release,
"Who is today’s ultimate Stetson man? The expression of the great American outdoors, of freedom, of confidence and masculinity? TOM BRADY. His appeal goes beyond his sporting skills and success, beyond his New England Patriots team, beyond the Superbowl. He is rugged, down to earth, competitive, fair minded and honestly handsome. A man with his own style and his own special magnetism. Whose independence of spirit and assured authenticity are his trademark......
"Tom is not all that’s new about Stetson Original, one of America’s favorite male fragrances. Always amongst the top five best-selling fragrances, always contemporary, always fresh, always right for today’s American man, Stetson Original is getting a new look. Stetson Original was launched in 1982 and instantly became an American classic with citrus and amber notes that have contemporary appeal. Now is the time to give it a new look, with classic, sleek lines of masculine elegant bottles, satin gold caps and understated gold packs.
“This is an exciting and important time for Stetson,” says Bernd Beetz, CEO, Coty Inc. “Its consistently high performance has proved that the Stetson man resides in every single region of the United States. Stetson reflects the individuality of every man who wears it, and Tom Brady is the perfect choice for our new spokesperson. He is today’s Stetson man.”
“I am excited to be the Stetson man,” says Brady. “Coty and Stetson do a great job of reflecting the guy who’s unafraid to tackle the unknown, get involved and be his own person—that’s how I live my life, and I think that’s how men who wear Stetson approach theirs.”
Renowned photographer Peggy Sirota shot the striking new advertising featuring Brady on location at a Simi Valley, California ranch.
The new Stetson man will appear in stores across the country in time for the 2007 holiday season and the full re-presented Stetson Original line will be available starting March 2007. Soon to come – a new look for Stetson Black and the introduction of a brand new, crisp classic scent next Spring: Stetson Fresh
The Fragrance: Stetson Original is classified as Chypre Woody.
Top: contemporary blend of zesty Lemon and Bergamot, enveloped in dewy Citrus.
Heart: sophisticated wild Rose, Cyclamen, Lily of the Valley and intoxicating Florals.
Drydown: Musk, Moss and Balsam, complemented with warm Woods and golden Amber.
The Line : Stetson Original*
1 oz. $11.50
2 oz. $19.25
3.5 oz. $26.50
.75 oz. $11.50
1.5 oz. $17.00
2.25 oz. $22.50
2 oz. $16.50
3.5 oz. $21.75
Aftershave with aloe
1.5 oz $11.00
2.75 oz. $5.50
All Stetson Original products available now at mass retailers, drugstores and select
department stores nationwide.
*All prices suggested retail.