Fashion design label Lilly Pulitzer, which celebrates the Florida lifestyle with bold prints and colors is preparing to enter the fragrance business this year. They will start by proposing a wardrobe of scents rather than a unique signature perfume. Fragrances will be developed by Pulse Points LLC. which created the Leiber perfume last year.
The brand stress that they "come from a juice stand" in the late 1950s and that they are all about bright, happy colors, which will be reflected in the products.