Ralph Lauren has opened a dedicated consumer website organized around the theme of a road trip to promote the launch of their new fragrance Ralph Wild. Amanda Charlwood is the face for the fragrance and the jus was designed by perfumer Linda Kramer.....
The scent is meant to be worn by teen girls and women, aged 15 to 30.
Notes are: Wild Strawberries, Watermelon, Cherry Blossom, Pink Peppercorn, Red Petals, Jasmine, Amber, Sandalwood, Musk.
Last but not least, you can win a red Vespa, those cool scooters that are so popular in Italy (love them!). Just follow the signs on the site; you will need to be registered to Facebook to participate.
(via Ralph Lauren press release)