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Caron Pour Un Homme: New Advert with Sébastien Chabal {Fragrance News} {Perfume Adverts}
If in 1998 Caron chose an étoile ballet dancer, Patrick Dupond, to incarnate the image of masculinity they wanted to project for their classic lavender cologne Pour Un Homme (For A Man), in 2008 it appears much more controversial to present a type of man that is as far removed as one could dream of from the new take on masculinity commonly dubbed "metrosexual".....
Caron this time has turned to yet another unconventional choice, but going in the other direction. Rugbyman Sébastien Chabal has been given nicknames such "Seabass", "Caveman", and "Attila". Known for his aggressive style during the game, his wife describes him as a "gentle giant".
Pour Un Homme 2008 is a return to a masculinity without ambiguity; even Chabal's long hair cannot be mistaken for a sign of femininity but rather with the rest of his look, is like a supplementary affirmation of testosterone and strength in the biblical tradition of Samson and Dalilah. Apparently nowadays real men do not even bother to visit the barber and just prefer to hold everything back in a ponytail. Et voilà!
Previous Posts in Fragrance News:
James Franco to be the Face of Next Gucci Masculine Scent
Rumor, Rumor: Audrey Tautou as Next Chanel No.5 Icon
In-House Perfumer for L'Artisan Parfumeur; Perfume Blogs in the French Press
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Comments
I love this fragrance and use it as a regular day/officewear... But after seeing this ad am extremely urged to throw it out of my window. Like it too much. Probably should try to purge the memory of the pic.
Posted by: BG | May 23, 2008
Nooo, don't do that, it's a great fragrance! This ad is certainly not PC and bland, one thing you have to give it to it. But I understand that you might find it too furry for your taste :)
Posted by: Marie-Helene | May 23, 2008