Familia Zuccardi, an Argentinian winery located on the outskirts of the city of Mendoza, 1000 kms to the West of Buenos Aires have launched a new debut masculine fragrance based on the aromas of Malbec or Malbeck wine, as it is iconic of Argentinian wines.
The Malbec cologne which is reportedly inspired by the art of good-wine making and the aromas of the local vineyards was developed by a company called Aromas del Vino, which have already distinguished themselves by creating a technical game allowing the recognition of some of the 150 nuances that can be found in a wine. The premise to them was that making a good wine was like making a good perfume. The perfume is in fact carried by wine alcohol. They nevertheless view the new jus as "avant-gardist and daring".
The Malbec perfume is sold at the Familia Zuccardi winery for $ 27.
Malbec often known as Côt in French is a Bordeaux varietal. It was exported to South America before a Phylloxera outbreak devastated the vine in France and apparently presents improved traits.