Firmenich have announced that they have developed a new olfactive system that allows them to capture food flavors in a very accurate manner. It is dubbed Taste-The-Smell and was developed in collaboration with Dr. Clotaire Rapaille, an anthropologist who specializes in studying cultural archetypes and providing feedback to various industrial branches to better market their products.......
He is the author of The Culture Code: an ingenuous way to understand why people around the world live and buy as they do.
What is in store are "poly-sensorial fragrances" and new-frontier gourmand compositions. Firmenich master perfumer Harry Fremont said,
“It is fascinating that Smell-The-Taste products can elicit such primal responses in a luxury product and evoke emotions of warmth, comfort and intimacy, while activating childhood memories culturally imprinted with food and love,”