Vera Wang Princess Launched in Germany {Fragrance News}

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Vera Wang Princess continues to blaze the trail. It entered the German market on April 24th 2008. Designer Vera Wang attended the launch party at the KaDeWe in Berlin.....

This perfume inspired by Wang's teenage daughter and meant for younger women at a time that the fashion designer felt this niche was not properly filled has proven to be a real hit. It is very much in tune, image-wise, with the princess-y fashion for little girls in America and the popular culture here. I am always surprised to realize the perfume targets 18-24 years olds, its image seeming much more juvenile than that.

Previous Posts in Fragrance News:

Naomi Watts is New Thierry Mugler Angel Icon

Jean Nouvel Recipient of the Pritzker Architecture Prize

Miller Harris Cologne 1888: A Redux of Le Petit Grain?

Posted by Marie-Helene Wagner on May 14, 2008 | Permalink

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