Parlux Fragrances Signs Deal with Queen Latifah {Fragrance News}


Queen Latifah in the movie Chicago (2002) 


Parlux Fragrances, one of the companies specializing in celebrity perfumes with brands like Paris Hilton and Maria Sharapova, and also Jessica Simpson, GUESS, Nicole Miller, XOXO, Ocean Pacific (OP), Andy Roddick, babyGund, and Fred Hayman Beverly Hills, have added a new name and face to their portfolio, Queen Latifah.  The singer and actress's first fragrance will debut in the fall of 2009 in the US and then roll out internationally.

According to the press release,

"Named one of People Magazine’s Most Beautiful People in May 2008, she strives to empower women and instill knowledge and confidence with every opportunity. Transcending the “urban” label, Latifah has a passionate following that crosses race, age and gender boundaries. The top Renaissance woman in the entertainment industry, she has been honored with a star on the Hollywood Walk of Fame, a first for a hip hop artist now turned award-winning actress and singer"......

Queen Latifah said,

"For me, beauty really does start on the inside. It's like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman's confidence and sensuality; it's how she embraces her body, her mind and her strength."

Neil J. Katz, the chairman and CEO of Parlux Fragrances Inc. explained why his company chose the artist,

"Queen Latifah exudes a radiant confidence and inimitable style," [...] "Individuals of all ages and races connect with her compelling charisma and her compassion. Every woman is a Queen in Latifah's world. With that sense of empowerment in mind, the fragrance we will create together is, naturally, going to express not simply beauty and sensuality but inner strength and an exuberant sense of confidence."

Via Parlux press release

For more information about this ever-so-thriving sub-culture of the perfume world, see our Celebrity Fragrances page


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