Vera Wang Look (2008): It's More About Fashion {New Fragrance}

Fashion designer Vera Wang, especially well-known for her bridal collections and innocent-to- ingénue perfumes wants to make a broader and, what seems to be a more mature statement, with her new perfume dubbed Look. After the Vera Wang and Princess pillars, comes a more assertive and far-reaching fragrance which aims to make the point that, "It's also making the statement that we are now a fashion house which does bridal, rather than a bridal house that does fashion. And we're not about a skintight evening dress; we're more artsy."  Vera Wang also added that,

"It's really about building on the fashion aspect of my business -- it represents that desire and that energy. Look also has a bit of confidence to it, from both visual and olfactory viewpoints."...


The visuals shot by Steven Meisel amp up the glamorous and seductive image of the brand although the bottle itself looks much more minimalist.

The perfume itself is said to have been developed by Firmenich and includes "... top notes of mandarin, watery greens, lychee and Golden Delicious apple; a heart of lily, freesia and jasmine, and a drydown of vanilla, skin musk, oakmoss and patchouli.

Judging by the notes description it seems to combine very young feel (lychee, Golden delicious apple) with a more sophisticated base leading it in the direction of a fruity-floral chypre with a youthful edge.

The collection includes eaux de parfum sprays in three sizes -- 1 oz. for $45, 1.7 oz. for $70 and 3.4 oz. for $90. There will also be an elixir version of Look, $300 for 1 oz.


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