Vera Wang Look (2008): It's More About Fashion {New Fragrance}
![vera-wang-Look-Ad.jpg](http://www.mimifroufrou.com/scentedsalamander/vera-wang-Look-Ad.jpg)
Fashion designer Vera Wang, especially well-known for her bridal collections and innocent-to- ingénue perfumes wants to make a broader and, what seems to be a more mature statement, with her new perfume dubbed Look. After the Vera Wang and Princess pillars, comes a more assertive and far-reaching fragrance which aims to make the point that, "It's also making the statement that we are now a fashion house which does bridal, rather than a bridal house that does fashion. And we're not about a skintight evening dress; we're more artsy." Vera Wang also added that,
"It's really about building on the fashion aspect of my business -- it represents that desire and that energy. Look also has a bit of confidence to it, from both visual and olfactory viewpoints."...
![Vera-Wang-Look-2.jpg](http://www.mimifroufrou.com/scentedsalamander/Vera-Wang-Look-2.jpg)
The perfume itself is said to have been developed by Firmenich and includes "... top notes of mandarin, watery greens, lychee and Golden Delicious apple; a heart of lily, freesia and jasmine, and a drydown of vanilla, skin musk, oakmoss and patchouli.
Judging by the notes description it seems to combine very young feel (lychee, Golden delicious apple) with a more sophisticated base leading it in the direction of a fruity-floral chypre with a youthful edge.
The collection includes eaux de parfum sprays in three sizes -- 1 oz. for $45, 1.7 oz. for $70 and 3.4 oz. for $90. There will also be an elixir version of Look, $300 for 1 oz.
Via WWD