Balenciaga To Revive Perfume Brand {Fragrance News}

Irving-Penn-Balenciaga-Dress-1950.jpg
Cocoa-colored Balenciaga dress by Irving Penn, 1950


The fashion house of Balenciaga which received a new impulse under the stewardship of its creative director Nicolas Ghesquière now feels the need to reach out to a broader audience than its upscale credo permits.

For doing so they will turn to a well-tested venue, perfume, the most accessible form of luxury after makeup, Champagne, foie gras and designer Evian, they usually don't say.

The revival of their fragrance brand will take place under the aegis of Coty Prestige..
Balenciaga which has offered in the past a number of unforgettable and quality perfumes such as the beautiful violet composition Le Dix, La Fuite des Heures (Fleeting Moment), Quadrille, Ho Hang and more will no doubt be welcomed back to the sound of applause by perfume lovers.

The suspense remains whole of course: will we see the same quality and more importantly, personality and distinctiveness be recreated in the new Balenciaga fragrances?

The first perfume creation of the revived brand is expected to launch in the spring of 2010. No word on the revitalization of the house's classics.

Via Vogue UK

Comments

I do hope they continue the classics from this house. I'm down to my last bottle of Quadrille. I can't usually find it anywhere anymore.

Post a comment

Latest Comments

Anonymous on Mark Ecko To Launch Men's Fragrance in 2009 {Fragrance News} : Parlux is growing sales and profits. It may be time to buy ...

Tim Kelly on Tony Sirico Paolo Per Uomo (2008): The Sopranos' Touch {New Perfume} {Men's Cologne} {Perfume Ads} : Will Tony Sirico be in Los Angeles soon promoting his new cologne? ...

Ryan Saghian on 25th Anniversary of Tova Signature Fragrance {Perfume News} : hi marie-helen i was new to tova, and i really liked it, ...

Mayka Beloso on New Perfume: Alma by Rosario Flores : Hi!!! I want to buy Rosario Flores perfume and body milk. Please, ...

glen on Jennifer Lopez Deseo for Men (2008) {New Fragrance} : love the dry down, smells like one of the scents from Soarin' ...

ScentScelf on Scented Quote / Anecdote of the Day about Michelle Obama, from Dylan McAfee: : Or it could be hand lotion...L'Occitane and BBW offer Cherry Blossom cremes, ...

Veronica on Index of New Perfumes 2006, 2007, 2008; New Fragrances in Chronological Order {New Perfumes} : Last year for Christmas I got Bath & Body Warm Vanilla Sugar ...

LuLuBelle on New (Bedding) Perfume: Eau de Lit by Guerlain : Where can you buy Eau de lit?? Only in France?? I was ...

Linda O on Le De by Givenchy (1957-2007) {Perfume Review & Musings} {New Fragrance} : I am delighted to hear that "le De" is in production again. ...

Patricia on Perfume Review & Musings: Agent Provocateur by Agent Provocateur : I found the bottle in a guest bathroom while visiting a friend. ...

Kathy Zito on Tony Sirico Paolo Per Uomo (2008): The Sopranos' Touch {New Perfume} {Men's Cologne} {Perfume Ads} : I would like to now if I can purchase Tony Sirico"s New ...

Kristine on Index of New Perfumes 2006, 2007, 2008; New Fragrances in Chronological Order {New Perfumes} : Are there any fragrances remotely close to the Fredericks of Hollywood perfume?

Jo on Long Lost Crabtree & Evelyn Fragrance: Help Please {Ask The Readers} : I am looking for C & E's Vetiver for my HoneyMan for ...

HairyMan on Perfume History & Facts: Fragrances Inspired by our Saliva, Tears, and Sweat. : Not bad... Not bad.

Isabel Ried on Index of New Perfumes 2006, 2007, 2008; New Fragrances in Chronological Order {New Perfumes} : Does anybody know where I can find Ralph's Lauren Polo Blue for ...

Recent Posts

All original content and translations herein copyright © 2006. All rights reserved; reproduction requires the author’s prior written consent.
You are however welcome to provide a link back to the posts on this site as long as you explicitly mention their authorship, recognize the original source of the information you give, and acknowledge the site of origin.

Powered by
Movable Type 4.12