Balenciaga To Revive Perfume Brand {Fragrance News}
Cocoa-colored Balenciaga dress by Irving Penn, 1950
The fashion house of Balenciaga which received a new impulse under the stewardship of its creative director Nicolas Ghesquière now feels the need to reach out to a broader audience than its upscale credo permits.
For doing so they will turn to a well-tested venue, perfume, the most accessible form of luxury after makeup, Champagne, foie gras and designer Evian, they usually don't say.
The revival of their fragrance brand will take place under the aegis of Coty Prestige..
Balenciaga which has offered in the past a number of unforgettable and
quality perfumes such as the beautiful violet composition Le Dix, La Fuite des Heures (Fleeting Moment), Quadrille, Ho Hang
and more will no doubt be welcomed back to the sound of applause by
perfume lovers.
The suspense remains whole of course: will we see the same quality and more importantly, personality and distinctiveness be recreated in the new Balenciaga fragrances?
The first perfume creation of the revived brand is expected to launch in the spring of 2010. No word on the revitalization of the house's classics.
Via Vogue UK
The suspense remains whole of course: will we see the same quality and more importantly, personality and distinctiveness be recreated in the new Balenciaga fragrances?
The first perfume creation of the revived brand is expected to launch in the spring of 2010. No word on the revitalization of the house's classics.
Via Vogue UK
Previous Posts in Fragrance News:
New Official Serge Lutens Site
Boots Resurrects Girard Perfume House Nearly A Century Later
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Comments
I do hope they continue the classics from this house. I'm down to my last bottle of Quadrille. I can't usually find it anywhere anymore.
Posted by: guerligirl | October 14, 2008