Described by Le Labo co-founder Fabrice Penot as a "...white ball of musk with a black, dirty center that would be the symbol of the city (L.A.)" the new Musc 25, the latest city-exclusive by the brand has finally been unveiled.
The white/black contrast is supposed to evoke the paradox of the existence of sin in the city of angels.This vision was partly inspired by the song Under The Bridge by the Red Hot Chili Peppers.
Other notes include ambergris, patchouli, rose, amber and vetiver.
A synthetic recreation of a note of human semen was added to illustrate the idea of "dirty", an idea that comes on the tail of Le Sperme Magnifique by Etat Libre d'Orange also euphemistically and officially called Sécrétions Magnifiques (however the smell of it is not euphemistic)...
Musc 25 is moreover said to be based on white musk and to evoke The Body Shop White Musk in passing.
Le Labo fans can note that an upcoming woodsy fragrance is in the works.
How to get the new exclusive will be tricky as the brand loves to play hard-to-get. No phone orders permitted. As usual the city-exclusive are even more expensive than the common offerings of Le Labo.
Will you be glad or will you be sorry it is not easily accessible?
"The concoction, sold exclusively at Le Labo's boutique on West 3rd Street starting today, doesn't come cheap. It's twice as much as the company's other perfumes -- $260 for a 50-milliliter bottle and $400 for a 100-milliliter bottle. Penot says the cost of developing the fragrance and the quality of ingredients justify the price. "Sometimes our oils cost 30% more than what is normally used in a perfume."
Read more in the L. A. Times...