Guerlain will launch another tiare-based scent this spring, from March 2009 called Terracotta Eau Sous Le Vent...
The other one is Tiare-Mimosa in the Aqua Allegoria line.
It is part of the spring/summer 2009 cosmetics line by Guerlain and is billed as a skin mist with soothing and moisturising properties as well as a tan-intensifying effect, a little in the spirit of Estée Lauder Bronze Goddess Eau Fraîche.
The bottle is lovely, with its engraved Indian orientalist design and a bit reminiscent for its shape of Eau de Réglisse by Caron.
One can only note that the naming policy at Guerlain seems to be very consistent these days as the brand is often turning to its famous archived names when producing flankers or ancillary products, from Lights of Champs Elysées, to Vol de Nuit Evasion, Mitsouko Fleur de Lotus, and now Terracotta Eau Sous Le Vent.
The most probable explanation is that Guerlain do not want to go through all the trouble of registering new names for limited-edition flankers as this is legally draining. At the same time, they are using their most prestigious names.
I think I said it before, but I will restate this musing: I am wondering if that means that somehow, the name of Guerlain alone is not enough these days to stand out? They also need to refer themselves to the house of Guerlain of the past, especially at a time when significant changes are taking place within its structure. It is less and less of an artisan house and more of a power house under the aegis of LVMH. Hundreds of launches each year bear testimony to that new standing, not to mention a brand new in-house perfumer Thierry Wasser, who comes from outside of the Guerlain family, a first.
Source: British Beauty Blogger