As previously announced, a new flanker version of Chloe was launched in October 2009 called Chloe Eau de Parfume Intense. This is the new print advert for it featuring model Clémence Poesy.
It's all in the gaze. How to convey the odoriferous intensity of the fragrance visually? Just look intensely at the camera lens, i.e., you the viewer, and make you imagine how intensely efficacious the perfume is going to be in attracting passion, adulation, you name it.
The sky is the limit usually in commercial perfumery catering to collective desires.