Bond No. 9 will release a new fragrance in March of 2010 inspired by yet another corner of New York City. This time the subject of inspiration is the original idea of the reconverted High Line into a green public space. The perfume is said to be a "marine green floral" composition created by perfumer Laurent Le Guernec of IFF.
The scent takes inspiration from the duality of the High Line setting. There is the rural charm of the re-conceptualized rail road, whose gardening design by Dutch horticulturist Piet Oudols is said to be particularly rustic peopled with a majority of local breeds, which ensures longer blooming seasons...
Then there is the urban setting, the proximity of the river, the industrial heritage complete with rail roads and meatpacking hooks, which were rendered by an ozonic note and aldehydes.
Most of the individual notes were culled out from the garden. Top notes are purple love grass, Indian rhubarb, bergamot; heart notes are red leaf rose, tulipe, grape hyacinth, orange flower water; the base rests on the High Line's bur oak. The 200 some species growing in the High Line were streamlined to 11 characteristic notes. Le Guernec describes the perfume as "a fun floral in a very modern, industrial way."
"Priced at $145 for 50 ml. and $220 for 100 ml., the fragrance will launch March 1 at Saks Fifth Avenue and in the four Bond No. 9 stores, then will roll out to 25 markets overseas on April 1."
Bond No. 9 founder and artistic director Laurice Rahme has joined the association Friends of the High Line and will donate 4% of all proceeds to it.
Short of doing a bio, organic, all-natural perfume, this perfume is very much representative of the green-and-greener-city trend that gets expressed in all sorts of interesting ways these days, including the Miel Béton (concrete honey) harvested from city roofs.
Another perfume that was inspired by suspended urban gardens, in Tokyo this time, is Yuzu Fou by Parfum d'Empire.
Picture via Ed Yourdon