First, it's true that there are many scented strips in US magazines. And apparently, this has led to a backlash from customers. As the magazine market is struggling to adapt to the new, more pluralist media scene, they thought it was perhaps better not to irk further those who are intolerant of perfume strips. It was also an opportunity for them to demonstrate a higher level of service.
So, this morning when I went to cancel a few subscriptions that had been renewing themselves all by themselves, I happened on this service graciously offered by Hearst Communications: Request Unscented Issues.
Have you used this option? Would you?