The winter shopping season 2009 sees a new advertising and spokesperson for Dolce & Gabbana The One previously advertised with model Gisèle Bündchen who is an expectant mother.
Scarlett Johansson was recently seen as the face of Dolce & Gabbana's new makeup line and of Rose The One, their first soliflore. She now appears bathed in the same champagne-rosé light as in the Rose adverts but wearing deep coral red lipstick on a golden brown background. The men's version of The One (see review) with Matthew McConaughey shows a similar background in the advert. It is used as a visual cue to help pair the duo.