Rochas, to celebrate the 40th anniversary of its classic, Eau de Rochas, wants to tap into the public pool of lovers of the fragrance and feature selected candidates in their upcoming perfume advertising campaign.
The tag line for the casting call open online until February 28th 2010 is "40 ans, 40 femmes, 40 portraits."...
To participate, you have to be a woman, be aged from 18 to 80 years old, not be a professional model or even have been featured in an ad, and be a French national or a member of the European Union or a resident in France.
You need to go to eauderochas40ans.fr and upload three pictures of yours plus fill out a form to be entered in the casting call.
The photographer in charge of the campaign is Kate Barry, the eldest daughter of actress Jane Birkin.