A measure of a fragrance's popularity is to observe the number of flankers and limited-editions that are spun around the original jus. Judging by the prolific output at Jean Paul Gaultier which benefits not only the brand's classics like Le Male or Classique but the latest baby, Ma Dame, things are going well for Jean Paul Gaultier. On the other hand, it could be a chicken-and-egg dynamic where the well-mastered art of flankerizing contributes to the never lessening interest in a fragrance...
This preamble to say that Ma Dame Eau Fraîche comes in a new limited-edition bottle for 2010. "A ray of sun lights up the Ma Dame Flacon and beams back even more forcefully after entering in contact with the neon color."
Raspberry and pink grapefruit notes have been added to the Ma Dame Eau de Toilette to reportedly make it feel even more dynamic and "ultra-fresh."