Penhaligon's are playing both with the mystique of London cabs and fragrance by associating the two worlds in a creative ad campaign designed by the advertising agency DHM London which started this summer and will last for a year.
The cabs go further than sporting Penhaligon's stickers and want to create a special experience while crossing the city. They include a knowledgeable driver ready to answer questions about the fragrances created by the house and the brand...
The taxis which can be used just like normal ones, are perfumed with one of the 5 emblematic perfumes by the house given as: Artemisia, Blenheim Bouquet, Endymion, Malabah, and Orange Blossom.
Naughty faux Victorian advertising aim to amuse riders. Endymion is vaunted for the lack of inhibition and focus it will promote: "A splash under one's top hat will aid all matters relating to the removal of a lady's corset." Malabah is "perfect for any young lady looking to find herself compromised."
Via press release