As any followers of the defunct Princess Diana know, it is well nigh impossible to know without the shadow of a doubt what fragrance she wore for her wedding day as so many contradictory reports have emerged overtime. Unless you were there, she didn't mix it and it wafted off her long enough to make sure it was not an illusion or a trail coming from someone else.
This is why we thought it was essential to nail down the details of the perfume that Catherine Middleton wore on her wedding day, while they were fresh, making sure that there would be as little room left for ambiguity as possible. Good thing too since already two contradictory reports have appeared in the media. After a little inquiry, we think we can safely say it was Illuminum White Gardenia Petals over Creed Fleurissimo, the latter being presented as the scent the royal bride wore on April 29, 2011 by popular French people magazine Paris Match...
Just to make certain this was not just a standard PR effort, The Scented Salamander asked a few empirical "ethnographic" questions to brand spokesperson Michael Donovan asking him how he knew for sure Ms.Kate Middleton went beyond purchasing the scent or just saying it smelled great! Michael Donovan had this to say,
"I quite understand your point – I represent many other niche brands and get very frustrated when wearers are miss-credited as this information lasts on the internet forever! I also disapprove of claiming that individuals wear a fragrance simply because the PR people have despatched a bottle to them. In this case, we sent a requested bottle of ‘White Gardenia Petals’ to the then Ms Middleton’s office as we were discussing a charity project and received feedback that she really loved it. Obviously Illuminum is a young, British brand, so I was cautiously optimistic, however I also thought that the concept for the fragrances ie contemporary minimalism with the emphasis on the quality of ingredients rather than quantity, fitted the bill perfectly - plus the scent is wonderfully romantic but in a very modern sense."
Those were promising beginnings but the conclusion is even better for the Illuminum brand and followers of the now Duchess of Cambridge who can rely on this direct testimonial. Donovan added that he received the call around 5 pm that day confirming that White Gardenia Petals had been elected by Ms. Catherine Middleton to carry the olfactory imprint of her wedding day,
"We were determined not to release any speculative information in fact nothing at all unless we received direct confirmation. We were contacted by a member of the team from Buckingham Palace in the late afternoon of the Wedding Day with confirmation which was unbelievably exciting! I was actually on holiday in France( although glued to the TV)..."
"As fragrant as a bouquet of white flowers, quivering in the gentle April breeze, this is a delicate and nuanced scent. The top notes of gardenia and wisps of lily dance around the heart notes of ylang ylang, muguet and jasmine, which bring a further trio of white flowers into play.
Amber wood underscores this light, fresh, modern bouquet, adding depth and an aroma of deep rooted tradition."