Jennifer Lopez will launch her 17th perfume which is also the second one in the "Love and..." series following Love and Glamour in 2010. It is called Love and Light and will debut this week on Saturday June 11, 2011 exclusively on HSN...
In a marketing and PR move which is reminiscent of the defining one chosen by Mary J. Blige for the launch of her own fragrance My Life, the singer and actress will focus on creating interest for her perfume thanks to her presence for 8 hours on HSN taking calls from viewers and telling the background stories of the scent and her beauty entrepreneurship.
Added to that, a sweepstakes was organized which you can enter here until June 14 to win a grand prize of a trip for 2 to meet Jennifer Lopez on July 2, and other prizes.
The jus is described as a sparkling woody floral scent.The mood of the perfume is soft and sensual, and as a celebrity perfume it is meant to illustrate those very sides of JLo's personality.
"Love and Light is available in two sizes, 2.5 oz. for $58 and 1 oz. for $32. A 6.7-oz. body lotion is also available for $27.50."