Fashion and beauty label Yves Saint Laurent are preparing to launch a new feminine perfume from September 2011. While the brand is staying mum on details about the fragrance so far, they have already revealed the face for the upcoming scent, French model and actress Marine Vacth....
The 20-year-old spokesperson was previously seen in the new commercial by Aronofsky for La Nuit de l'Homme playing one of Vincent Cassel's love interests.
The model is said to have convinced YSL executives she was right for the part thanks to her "grace, her radiant presence as well as her determined and daring personality."
Brands have been announcing a reshuffling of their fragrance spokespersons to present new young and pretty faces lately, see Sensuous Nude, Chloé, and DKNY Be Delicious. It's a way of re-energizing franchises which are here to stay.