Bottega Veneta Eau de Parfum Touts Italianate Charm (2011) {New Fragrance}

Bottega Veneta have started to unveil their debut perfume, Bottega Veneta Eau de Parfum. The fragrance will launch exclusively first at Harrods in London on July 17 followed by the rest of the UK in August. Next up will be the European mainland market and the U.S. in September 2011.

Created by perfumer Michel Almairac of Robertet, the jus has benefited from hands-on art direction from Tomas Maier who has been with the house for 10 years...

The advertising campaign is fronted by daughter of Inès de la Fressange, Nine d'Urso whose appearance here contrasts with her previously known one through her involvement with the guide to Parisian chic written by her mother. In the advert, the young woman is made to look like an antique Italian figurine.

Bottega Veneta is a floral leather chypre. The composition includes notes of patchouli, oak moss, Italian bergamot, Indian jasmine sambac, Brazilian pink peppercorns and Indian patchouli.

For Maier, what drove the vision for the fragrance was a very particular atmosphere which he describes in the following terms: “An old house in the beautiful countryside in the Veneto region of Italy with rolling green hills, where we’re from. I envisioned a room with old wood floors, library walls and leather-bound books with the windows open wide, the breeze coming in and cut grass, hay, moss, garden flowers, growing through the room and everything mixing up. That’s where we started.”

Collectors will be able to acquire a Murano edition of the scent in Extrait de Parfum. "A special edition Extrait de Parfum, with a Murano glass bottle and a price tag of $395 for 3 oz., will be limited to Bottega’s 165 boutiques worldwide. The more broadly distributed eau de parfum will be priced at $95 for 1.7 oz. and $130 for a 2.5-oz. size. The line will also include a $95 body cream, $50 body lotion and $40 shower gel, all in 6.7-oz. bottles."

Via WWD