Barney's New York is dedicating an entire floor at their Madison Avenue store to Lady Gaga's universe. The makeover will take place from mid-November 2011.
"Barneys New York announces today its Holiday 2011 campaign: GAGA’S WORKSHOP. A unique collaboration between Lady Gaga and renowned creative talents of artists Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus (AVAF), and Mugler Creative Director and Lady Gaga Fashion Director, Nicola Formichetti, to create Lady Gaga’s interpretation of the iconic Santa’s Workshop."....
AVAF have been entrusted with designing the signature artwork and shopping accessories that will people Gaga's Workshop.
Lady Gaga was reportedly closely involved in the designing process for the collection of small gift items which will be exclusive to the venue. Only a part of this line-up will be made available elsewhere and online. 25% of the sales will go toward a charity of Lady Gaga's choice to honor her and the spirit of the holiday season.
Mark Lee, Barneys New York CEO said,
“Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon,”. “Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.”