The Promise Me perfume endorsed by the Susan G. Komen foundation has reportedly been temporarily retired in response to criticism from activists from the "Breast Cancer Action" group. The fragrance, which launched in April 2011, was sent for analysis at Analytical Sciences in California. The presence of Galaxolide - an almost universal musk these days - is raising concerns as it is known to be linked to breast cancer..
The Foundation has resisted the criticism yet announced at the same time that they will reformulate the fragrance for it to be remarketed in October 2012.
"Among other questionable ingredients, Promise Me contains galaxolide, a synthetic musk. A hormone disruptor, it accumulates in the body and has shown up in the fat, blood, and breast milk of women who wore perfumes that contained it. More disturbing, some studies have shown that it may be a contributing factor in the development of breast cancer."
The company is further accused of "pinkwashing" as they recently partnered with KFC and Yoplait.
Read more at the Daily Finance
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