It's always refreshing to announce a Marc Jacobs perfume because you can expect the creative wheels to have turned and produced something new. Especially, the bottles. His perfume bottles are fun and even if you don't like perfume you can buy them just to put them somewhere in your decor to light up a room.
Dot takes this stylistic approach further by thinking about the perfume as deriving from the fragrance bottle. Jacobs told WWD that they wanted it “to feel like it was coming out of this bottle,” he said, noting that the juice was intended to be, like the bottle, charming and spirited"....
“There’s a juicy, lush quality to it because it felt like the right spirit for this bottle,” he said. “It’s almost like a butterfly or a ladybug landing on a leaf.”
The perfume was composed with the help of perfumer Annie Buzantian of Firmenich and fragrance consultant Ann Gottlieb. It opens on top notes of red berries, dragon fruit and honeysuckle leading to a heart of jasmine, coconut water and orange blossom and signing off with a drydown of vanilla, driftwood and musk.
What it really is all about though is giving permission to play with perfume, at any age. His perfume bottles are like decorative objects, but also toys.
Marc Jacobs's sense of whimsy has been much copied since he launched Daisy in 2007. His design can originally be seen to be inspired by its luxury 50s version by Baccarat for Dior (on your right).
The materials, colors, textures and proportions have been changed, but you can trace back to its classical idea made of crystal and gilt bronze. Throught Marc Jacobs, it's given rise to a host of flowery toppers in perfumery. The latest one is Selena Gomez EDP. Before her and close to her heart was Justin Bieber Someday.
A new archetype is born thanks to the cross-fertilization of French classicism and American pop culture.
The collection includes eaux de parfum in three sizes priced the same as Lola — 1 oz. for $48, 1.7 oz. for $69 and 3.4 oz. for $89 — as well as a 5-oz. body lotion, $45, and a 5-oz. shower gel, $40.