Roberto Cavalli will launch a new Just Cavalli perfume in February of 2013. While the name has been used by the Italian designer for scents in the past, it appears that it's just too good to let go of, and must be recycled for a new 2013 fragrance for branding purposes, which will be made more memorable, hopefully, through its front woman, Georgia May Jagger...
The young 20 year old model will bring her good looks plus reflections of famous parents Mike Jagger and Jerry Hall to the glamor of the shoot.
This new celebrity endorsement comes right on the heels of the one by Elisa Sednaoui for Roberto Cavalli EDP in 2012, which signed the couturier's comeback onto the scene of perfume with a new business plan.
GMJ said, “The Just Cavalli brand is very sexy, young and cool. Each collection is very contemporary and colorful...It is the first fragrance that I have ever done so it is a huge honor!”
Françoise Mariez of Coty Prestige said,
“Georgia is a talented fashion icon. She’s sexy and provocative. Rock is in her DNA. She is the perfect muse for the new Just Cavalli feminine fragrance,”
Finally, Roberto himself said,
“Georgia is the perfect choice to incarnate Just Cavalli. She is a playful temptress,”
Mario Sorrenti will sign the print ad campaign and director Jonas Akerlund will be authoring the TV spot.