Brazilian Art de Vivre by Way of Paris: Le Bon Marché to Open Merchandising Exhibit Le Brésil Rive Gauche, April 10-June 22, 2013 {Fragrance News} {Beauty Notes}


Universal exhibitions are not so in nowadays as they were once upon a time during the Belle Epoque, but a remnant of that intense curiosity towards the material culture of foreign countries can be seen to endure albeit on a much smaller scale in such exhibitions as the one which will take place at Parisian department store Le Bon Marché from April 10 to June 22, 2013 entitled Le Brésil Rive Gauche...

For more than two months Parisians and tourists alike will have the opportunity to discover a piece of Brazil, an immense emerging country which we are going to hear more and more about in the coming years. 

To start with, perfumistas and beautistas will be able to discover the products of two related, reference brands of that country, Granado, est. 1870 and Phebo, est. 1930. Granado was founded by a Portuguese, José Antônio Coxito Granado, and is the oldest standing officina in Brazil. For the occasion, the house will introduce an exclusive line to Le Bon Marché called "Carioca". 


Among the fragrance offerings, we spotted the kit of colognes which includes Rosa Imperial, Lichia e Pimenta, Carnaval, Samambaia, and Âmbar. While we were looking forward to sampling a scent based on an accord of lychee and chili, we sprinkled some chili powder on real lychees and we are already able to tell that the combination tastes great. The price for the 5 x 30 ml kit is 169€ in France and 59€ in Brazil, which needless to say, will not tap in the same segment of their clientèle as back home. 

According to Le Parisien, there will be total nearly 200 Brazilian brands featured at the store covering the fields of jewelry, fashion, food, beauty, perfume, design, decoration and art. There will also be 5 pop-up stores. Brands include among others, Melissa, Havaianas, Praiaz, Adriana Barra, Atelier Gustavolins, Osklen, Carlos Motta, Sobral and Sala Design. 


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