A Second Serge Lutens Perfume Launch to Take Place in 2013 {Fragrance News}


It's been confirmed that a second Serge Lutens perfume launch will take place this year in 2013. Usually the Parisian Palais Royal house releases three a year. They initially told WWD however on the occasion of the introduction of La Fille de Berlin that they were planning to restrain themselves to just one scent in 2013. The schedule has been modified anew...

On January 10, 2013 they had told WWD, "It will be the only new perfume released by Serge Lutens in 2013; normally the house releases three a year. Instead, other existing fragrances will be highlighted, to show three extremes of the line: Dark and woody Serge Noire, smooth and delicate Clair du Musc and lush floral oriental Datura Noir."

This curatorial dynamic has been overturned in favor of the trademark creative dynamic Serge Lutens is known for; this year there has been the added twist of adding unpredictability to the mix. You may not be dependent on a good harvest anymore to create a perfume, but the weather of men and commerce is still ever capable of changing. 


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