September 2013 Archives

Following in the footsteps of the feisty Stilton Cheese Makers Association (SCMA), who back in 2006 called attention to their raison-d'être product by launching a perfume based on the familiar yet aesthetically unexplored pungency of Stilton cheese, the UK...

Prada have launched their latest men's fragrance entitled Luna Rossa Extrême, the first flanker to Luna Rossa issued in 2012.It is inspired by the extreme challenges the America Cup sports team face when competing such as the ability to make...

American brand of women’s intimate apparel Rhonda Shear will be treading on Victoria's Secret lingerie-and-fragrance territory with the launch a new perfume on October 10th 2013 called what else but Shear Desire. The fragrance will debut on HSN......

Salvador Dali parfums have introduced a new Surrealism-inspired perfume for women called Dali Wild. The new eau de toilette takes inspiration from the important role cats played in Dali's art, the allure of the leopard coat that was a...

Guess have released a new fragrance for women called Guess Girl Belle, inspired by the mystique of the "Belle of the ball." The ad campaign continues to be fronted by actress Amber Heard.  Renato Semerari, President of Coty Beauty...

Even Kenzo are now interested in oud -- who is not interested in oud these days? They are proposing a limited-edition fragrance in the Madly Kenzo series called Madly Kenzo Oud Collection......

Van Cleef & Arpels have tackled the mythical beast of perfumery, the rose. The new addition to the Collection Extraordinaire is called Rose Velours (No. 17785QY). It was composed by nose Antoine Maisondieu of Givaudan......

The brand name says it all. This French organic beauty and perfume brand, So' Bio Etic, released a new product called Spray Sensualité made with 7 essential oils which are certified organic-grade according to the European legislation......