Kenzo have announced the tid-bit news that French actress Louise Bourgoin will be their next spokesperson for a new feminine composition...
Perfume in Search of a Highlighter
Details are still under wraps. It's impossible to know the name of the fragrance, or what the idea is behind it. What we know is that the news mean that Kenzo are interested in tapping into the popularity of a recognizable feminine face in France.
As the pace of Kenzo Parfums launches has augmented and might become confusing and overly commercial from a certain standpoint, the hiring of an actress to enhance the appeal of a new jus will help call attention to the sheer fact that there is a noteworthy fragrance launch.
Yes, fragrance lanches have become banal. When a house picks up on this trend, it becomes tricky to offer the feeling that something special is going to take place. This is one way to highlight such an event.
Perfume houses have had more and more recourse to building inner hierarchies to their house fragrance launches. One might argue that this is done to both follow assiduously and counteract to some extent the dizzying number of perfume launches industry-wide, compared to what it used to be.
The contract will run for 3 years. Bourgoin will be directed by Patrick Guedj who is currently at the helm of Kenzo artistic direction for their advertizing
Louise Bourgoin started her show-business career by becoming a popular weather girl on cable channel Canal Plus. She was spotted by director Luc Besson who remarked that she is a natural and gave her the title role in The Extraordinary Adventures of Adèle Blanc-Sec (2010), an adaptation of a graphic novel. Since then, she has turned to a movie acting career.
Via Madame Figaro